Crucitti Group

#Strategy #Branding #Creative Direction #Content #Websites&SEO #Socialmedia

For Crucitti Group, the company specializing in the production and distribution of concrete in Palmi (Reggio Calabria), the big communication challenge was to turn concrete into a cool product, something not only useful and solid but also beautiful.

Have you ever thought about the union of industrial concrete and art? That’s how our Creative Director came up with the idea of revolutionizing Crucitti Group’s communication by creating a real exhibition of concrete works. We revolutionized Crucitti’s image by making it consistent not only with industrial production but also with the idea of coolness.

Not an easy undertaking, but one that has given new life to the brand: this is the strength of a consistent and solid Creative Direction that is inspired.

If you too want to find beauty in unexpected places, contact us here!