Strategic Marketing_
Act to introduce yourself
to the world in every aspect
WHY DO I NEED A STRATEGIC ANALYSIS?
A Strategist helps you to look at your business from a different perspective, highlighting its strengths and values. It is a fundamental phase to interpret the needs of the market and of your target market, so to identify the proper communication strategy.
strategy
We build your marketing strategy, from conception to its creation, covering every phase of its developing.
We design a wide range of flexible services, tailored to your communication needs, because we believe that the perfect solution is always different and waiting to be discovered.
Target segmentation, i.e. the socio-demographic and needs analysis and the sentiment analysis of your company: be2be guides you in discovering your audience and building a corporate image that fulfills the real needs of your target market. That’s what we call brand awareness.
TARGET
We identify your target market based on your products and/or services, prices and client’s image.
Context Analysis
We study the market and your competitors so to understand the socio-cultural context in relation to client’s business and its potential target
COMPANY ANALYSIS AND DEVELOPING OF THE COMPANY CREDO
We integrate the client’s business within its competitive arena. What kind of new voice could we bring to the market?
COMPETITOR ANALYSIS AND COMPARABLE
What do other companies have to offer? We analyze and detect the key to access the desires of our client’s target market
Target segmentation
We analyze the needs and desires of the market target through an analysis of the socio-demographic profile. What is it need, the desire? Finding this out is our job
Sentiment Analysis
We study the network to catch what the market needs, and we tap into the prevailing feeling of the context to highlights our client
Funnel channel and content strategy
We weight the web and social presence of our clients in order to work in the most suitable and functional contexts.
Enhance of the product plus on the channels
We bring out the distinctive qualities of the client and build a strategy based on the companies we support
Development of the brand personality
We guide our clients in discovering and building a clear and coherent personality on every communication channel.
