CONTENT MARKETING

 

Content Marketing is a vital marketing strategy more and more employed to build authority, customer loyalty and thus creating new needs in the consumer’s mind.

Multimedia contents on a website, landing pagesocial media page or blog post must be able to convey the value of a brand, the benefits of a product or service and the uniqueness of a commercial proposition.

 

A well-tailored content marketing strategy allows you to achieve various goals:

  • Raise awareness around your product or service and, thus a need;
  • Generate qualified leads;
  • Build customer loyalty.

 

be2be helps you to reach your customers by using different content and language depending on the b2b or b2c market.

Textual and visual content are created with expertise and care for details. Photo, video, illustrations, animations, layouts, colors, fonts, a perfect blend of text and graphics constituting the foundation of a good content strategy.

 

61% of consumers have made a purchase after reading a blog recommendation [1]

 

The spread of pertinent content allows to optimize your inbound marketing strategies, working together to maximize your business goals.

 

In this view be2be supports tools such as:

  • Functional and eye-catching web interfaces development;
  • SEO strategies competences, in order to produce texts that bring traffic, positioning your website in the top results of the Google Search network;
  • Social media profiles interaction by using content;
  • Efficient and cross-device performative display campaign setting.

 

In the last years, traditional advertising is leaving more and more room to content: this means having a content strategy, segmented and analyzed in its results in order to optimized it in real time.

be2be helps you in the definition of your content strategy, in the creation of your content and in the constant measurement of results.

 

SOURCE

[1] https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/

 

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