Facebook ads_
Efficient campaigns that achieve the target market Graphics that won't go unnoticed and remarketing on targeted clusters
Counting more than 2.9 billion of active users, Facebook is the most popular and influential social network on the web. Precisely for its widespread use, Facebook is the most diversified social network in terms of age, gender, interests, location and much more.
Due to the impact social have these days on the choices of the users, relying on Facebook Ads has proven to be the most efficient asset to promote your products and services and increase your brand awareness.
45% of the users confirms the influence Facebook has on their purchases
you can reach users targeted for age, gender, location, interests, actions and much more;
you can choose the campaign best suited for your needs: increase traffic to your website, develop a fan base, optimize conversions on the dedicated landing page and get in touch with clients who have already visited your page (remarketing)
geo and interests setting;
highly engaging graphics and formats in line with your goals;
ongoing optimization of the campaign;
updated reporting
Notoriety
This campaign aims to spread your brand and its preception; Specifically, ”brand notoriety” optimizes the amount of people that will see your ad, while the ”reach” limits the frequency of page views. The latter is best suited for seasonal promotional goals or tactics.
The Consideration campaign aims to increase the engagement rate of the users to whom your ad is shown, promoting a specific action (such as clicking on the ad or filling a form) A ”traffic campaign” leads the users towards your website, ”interaction” brings the users to become follow your page, ”video views” catches the users who have seen at least a frame of your video, ”lead generation” provides a form that gathers qualified leads interested in your offer.
Consideration
Conversions
Through a Conversions campaign, you capture a user needs and bring them to concretize their choices. You can push purchases on your e-commerce and promote on Facebook your product by remarketing on who has already visited your website (”catalogue sales” objective). You can promote drive to store on all your physical stores through tailored ads and differentiated for each store (”store traffic” objective)