business appointment scheduling_
Doing direct marketing means to take advantage of big opportunities, but also to accept great challanges.
Contacting a wide and diversified audience, especially when it comes to ”cold contacts”, might expose you to a series of rejections, and few succsses don’t always make up for all the efforts made.
That’s why telemarketingstrategies are getting more and more refined and diversified by the day. There are plenty of offers to make to the users during a phone call: not only the purchase of a service or product.
Some customers show interest to offers made by the operators, but do not love to take a decision on short notice. They might gladly accept the visit of an sales agent who submits an offer with more calm and focus.
B-Contact, the be2be’s internal call center, can part of a business strategy both traditional for telemarketing operations and appointment scheduling service for agents and managers.
Thanks to this instrument we cann offer real benefits to our clients. The sales network is a key component of the company; it represents the facen and the voice of the company, especially in door-to-door selling. Improving this network, making it more productive but also satisfactory translates sales results in immediate benefits.
be2be commercial appointment scheduling
Every meeting with a potential customers is a big opportunity, but it also implies costs, especially if the appointments cover a wide area and are scheduled in a disorderly way. Sending a sales agent or a sales account to a smaller area, on the other hand, lowers the transportation cost Meanwhile, it allows sales reps to spend their time on sales activities instead of wasting it in traveling.
Improving the efficency of the sales network towards this direction is a important key piece in the context of a marketing strategy based on the real synergy between the channels that has objective to strengthen in a concrete way the efficiendy of the companies.
In this perspective the appointment scheduling offers provides another major benefit. Through phone call we can obtain from the contact center not only apointments, but also useful tools for the sales network.
The first function of the appointment scheduling service will be to ask the call center to select only those clients who are really interested to the offer.
In this way, the work of sales agents and account can be lightened from that unproductive commitments that are employed to contact people uninterested in any kind of commercial offer.
The sales network will be more efficient and motivated, relieved od the burden of constant rejections, that could reallt put a strain on the motivational drive.
But there is more: during the phone call, operators could not only evaluate the interest of the customer and schedule an appointment. They will gather the necessary data to profile potential customer and will provide useful information for the appointment.
In this way the sales agents will go to the appointment with the optimism of who knowas to be well received, and provided with the right instruments to put their expertise to good use.
selection of those users who are really interested to the offer and gathering of useful data
The creation of the best condition that will translate in the chance to optimize conversions thanks to the proper management of the appointments So the meeting between the agent and the potential custumers will be the final piece of a far-reaching marketing strategy, and not an isolated tool, deprived of any support.
Be2be provides a wide range of services designed to find and apply the best marketing solution on a process that takes advantage of all marketing channels
Our strategic consulting leads the clients in building and eco-system capable of reaching the different phases of a custmery journey, both online and offline. We integrate Lead Generation tools with the pervasiveness of digital marketing. We provide the various communication channels chosen by the companies with unique content, in order to lend
In this way the direct contact with the customer can fully express its strength – the power of human contact – without causing useless costs and working in positive synergy with other direct marketing instruments.