An european cultural heritage
From August 10th to August 25th be2be will be main sponsor of Varia2019, one of the most popular and folkloristic events in our country. The festival, in honor of Maria Santissima della Sacra Lettera, saint patron of Palmi, is recognized by UNESCO as ‘’intangible heritage of humanity’’ and enjoys the patronage of the European Parliament and of the European Commission.
An event at your fingertips
be2be, partner of this 2019 edition, has developed, in collaboration with the Varia committee, a web support directly accessible through smartphone without any necessary installation, containing content and infos conceived for all tourists and attendees at the event.
Event program, articles, interviews, fun facts, traffic information, weather, tourists info and much more at your fingertips and updated in real-time!
A worldwide promotion
In addition, the be2be team, as a Marketing Partner, has developed a campaign to promote the event on the main social platforms, not only at national level, but also European.
That’s our goal: introducing Varia and its historic heritage to whole Europe through the creation of video content narrating the event, its ancient tradition and all Main Events that mark this edition.
As the sole sponsor of the event, be2be will follow the live performances of great guests such as Luca Carboni (August 18th) and Mario Biondi (August 15th), allowing free participation to both events to everyone.
As a proud part of this project and in order to support tourism and Calabrian tradition, we have launched the hashtag:
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- Brand Identity
- Digital Presence
- Content Marketing
- Offline Marketing
- Google Ads
- Facebook Ads
- Proximity Marketing
- Appointment Set-Up
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